Buckle up: Traditional TV is in for a heck of a ride — Online Video News
The first wave of commercialization on the Internet had a tremendous impact on our lives and has disrupted most — if not all — industry value chains. The print industry was in the eye of the storm, with decline in readers and advertising budgets forcing many major magazines and newspapers to shut down, while the survivors continue to scramble to deal with the disruption. The primary reasons for the debacle of the print industry were: High fixed cost structures left incumbents unable to match the niche segmentation requirement and accountability benefits of online advertising Professional publishers denied consumers’ appetite for short form and user-generated content High debt loads on the legacy businesses created an inability to cannibalize core revenues Content was still in demand, of course, but consumers were increasingly turning to blogs and websites for access to on-demand, personalized information. Soon websites from iVillage, WebMD and CNET to the Huffington Post became household names, not to mention lucrative business models and attractive acquisition targets for the likes of AOL. But print media is only one example of the inevitable generational shift that is unfolding in the way we consume content. It is more than a trend; it is a fundamental change in consumer behavior that will impact businesses across all industries. The next frontier is TV. But will the disruption in the TV world be similar or different than the downslide of print media?
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